Cookies Policy

Last updated: May 1, 2025

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. These files help remember information about your visit to enhance your user experience. Cookies may be set by the site you’re visiting (“first-party cookies”) or by third parties (such as analytics or advertising services).

2. How We Use Cookies

Westpower Equipment Ltd. (“Westpower”) uses cookies and similar tracking technologies on our website to:

Analyze how our Website is used and improve its performance
Help you navigate the Website efficiently (e.g., remembering regional service and distribution preferences)
Understand your interests to better tailor product and service offerings
Measure website traffic, performance, and effectiveness
Identify your approximate location (based on IP address) for service relevance
Deliver targeted advertising based on your browsing behavior and preferences (where applicable and permitted by law)

These cookies help us enhance functionality, personalize content, and optimize your overall experience with Westpower.

3. Types of Cookies We Use

Essential Cookies – Required for the basic operation of our Website (e.g., session management, security).
Analytics & Performance Cookies – Used to track how users interact with the Website and improve usability (e.g., Google Analytics).
Functionality Cookies – Enable enhanced functionality and personalization (e.g., remembering location or language preferences).
Advertising Cookies – May be used to deliver personalized ads and content, both on our site and across third-party platforms (only where permitted and based on consent requirements in your region).

4. Cookie Consent and Control

When you first visit our Website, you will see a cookie banner giving you the option to “Accept All Cookies” or manage your cookie preferences. By continuing to use our Website or clicking “Accept All Cookies,” you consent to the use of cookies in accordance with this policy.

You can modify or withdraw your cookie preferences anytime through your browser settings or cookie consent tool.

Browser Controls:
You can also manage cookies directly through your web browser. Most browsers allow you to:

View what cookies are stored
Delete cookies
Block third-party or all cookies
Set preferences for specific websites

Please note: Disabling cookies may affect the functionality of the Website.

5. International Visitors

This Cookies Policy is intended to comply with applicable data protection laws in Canada (e.g., PIPEDA) as well as international regulations such as the EU GDPR, UK GDPR, and other global privacy frameworks.

If you are accessing the Website from outside of Canada, please note that your information may be processed and stored in jurisdictions that may not offer the same level of data protection as your home country. By using our Website, you consent to such transfer and processing.

6. How Cookies Relate to Other Policies

This Cookies Policy forms part of our broader data governance practices and should be read in conjunction with our:

Together, these documents explain how we collect, use, and protect your personal information.

7. Contact Us

If you have any questions about this Cookies Policy or your data, please contact:

Westpower Equipment Ltd.
Westpower Equipment Ltd.
3236 50 Avenue S.E.
Calgary, AB T2B 3A3
info@westpowergroup.com
403-720-3300