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Privacy Policy

Last updated: May 1, 2025

1. What Information We Collect

We collect both non-personal and personal information, including:

Automatically Collected (Anonymous) Data:

  • IP address, browser type, operating system, referring URLs, and timestamps.
  • This information is collected via analytics tools and used to improve website performance and user experience. It does not identify individual users.

Personally Identifiable Information (PII):
We may collect information you voluntarily provide through:

  • Website contact forms
  • Email communications
  • Job applications
  • Visits to our offices
  • Sales inquiries and transactions

This includes:

  • Contact information: name, email, phone number, business address
  • Organizational details: job title, company name, location
  • Payment and billing data: credit/debit card details, AP contact names
  • Product/service history and support requests
  • Event attendance

2. How We Collect Information

We collect personal information when you:

  • Submit inquiries or request information
  • Register for updates, promotions, or events
  • Purchase products or services
  • Apply for jobs
  • Interact with our website using cookies or tracking tools

Our website uses cookies and other tracking technologies. For more details, see our Cookies Policy.

3. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

  • Your consent
  • Fulfilling a contract or transaction
  • Legitimate business interests (not overridden by your rights)
  • Compliance with legal obligations

4. Use of Personal Information

We use your data to:

  • Respond to inquiries and provide services
  • Process transactions and fulfill orders
  • Improve our website and customer experience
  • Communicate updates, promotions, or new products
  • Customer feedback and surveys

You may receive promotional content via email or social media.

Opt-out option: You may unsubscribe at any time by clicking the “unsubscribe” link or contacting us at marketing@westpowergroup.com.

5. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete information
  • Withdraw consent at any time
  • Request deletion of your data (subject to legal requirements)

To exercise these rights, contact: marketing@westpowergroup.com

6. Data Sharing and International Transfers

We may share data with trusted third-party vendors for:

  • Hosting and IT support
  • Analytics and marketing
  • Payment and invoicing services

Some data may be stored or processed outside of Canada or the U.S. We implement appropriate safeguards (e.g., encryption, contractual clauses) to protect your information when processed internationally.

7. Retention Period

We retain personal information for up to 10 years from the date of your last interaction with us, unless a longer retention period is required or permitted by law. This duration allows us to maintain accurate records for warranty, service, regulatory, and contractual obligations and to ensure continuity of service and customer support. After this period, personal data is securely deleted or anonymized to prevent identification.

Once no longer required, we securely delete or anonymize the data.

8. Data Security

We follow accepted industry standards to protect your personal information, including physical, administrative, and technical safeguards. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

9. Public Areas and User Content

If you post on public parts of our site (e.g., forums, blogs), any personal information you share can be seen and used by others. We are not responsible for content you choose to post publicly.

10. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. We recommend you review their privacy policies before submitting any personal information.

11. Legal Disclosures

We may disclose your personal data:

  • To comply with applicable laws or legal processes
  • To protect our rights, users, property, or safety

12. Contact Information

If you have questions or concerns about this Privacy Policy or how we handle your information, please contact us:

Westpower Equipment Ltd.
3236 50 Avenue S.E.
Calgary, AB T2B 3A3
info@westpowergroup.com
403-720-3300

13. Policy Updates

This policy may be updated periodically.
Check back for the latest version, indicated by the effective date at the top.